Patino and Associates, P.A is seeking a PUBLIC RELATIONS SPECIALIST:
Will engage in promoting or creating an intended public image for the Firm. Write or select material for release to various communications media. Plan and direct public relations programs designed to create and maintain a favorable public image for the Firm. May collaborate with attorneys in analyzing marketing conditions in Latin America and act as Liaison for our company and will engage in promoting and recruiting potential clients. Create marketing and promotional materials, both print and electronic. Liaise with potential foreign national clients and existing clients to define needs, recommend solutions. Collect data, perform research, and read articles and newspapers, create advertisements for submission to various newspaper publications to publicize the firm’s business activities and specialty to promote the firm and attract potential clients. Gather and organize information about the problems to be solved or the procedures to be improved. Determine effective means of media source in order to target specific demographics that our Firm caters mainly represents. May also prepare promotional events nationally and internationally by targeting specific demographics with the Latin American community in South Florida, Promote products and services through public relations initiatives. Coordinate scheduling and logistics and Develop marketing communications campaigns. Confer with attorneys to identify trends and key group interests and concerns or to provide advice on business decisions.
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